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WIT JAPAN 2014

BIG10: Trends Changing Travel in Japan & North Asia
Description
ABOUT WIT JAPAN 2014

WIT Japan returns to Tokyo for the third time, after two highly successful editions in 2012 and 2013. WIT Japan is the local edition of the signature WIT Conference held in Singapore every October. WIT Japan 2012, themed “No More Walls”, attracted close to 350 delegates, of whom 40% came from overseas.

Like the 2013 edition, WIT Japan 2014 will comprise a half-day WIT Bootcamp for innovation and entrepreneurship and a one-day high-level conference bringing together the A-list of online travel movers and shakers from Japan, North Asia and around the world.

WIT Japan will once again be held in Hotel Nikko, Tokyo. They keep doing such a fabulous job we have to return.
WIT Japan is organized by Singapore-based WIT and WIT Japan Alumni, led by Kei Shibata, CEO of Venture Republic (Travel.jp/Hotel.jp) and Aya Aso, CEO of AGORA Hospitalities.


WIT Japan 2014 Theme: “Little Big 10”: Trends Changing Travel In Japan & North Asia

“Little Big 10” because it’s WIT’s 10th anniversary. Because while 10 is considered BIG in the web world, it is actually LITTLE in the real world. Because we know that in travel, you need to think BIG and LITTLE. Heed the BIG picture, mind the LITTLE details.

That’s what WIT Japan will do – heed the BIG trends, mind the LITTLE details of what make the Japan & North Asia travel story unique, exciting and dynamic.

Japan, picked as one of the resurgent economies to watch. New policies meant to make it more investor- and visitor-friendly are giving new life to travel. Inbound visitors are increasing and its outbound market, while stagnant, is seeing marked changes in how consumers are planning and buying travel.

And while its dominance as the region’s largest travel market has come to an end, ceding that position to China last year, its online leisure/unmanaged business travel market remains APAC’s largest and is growing at healthy rates.

According to PhoCusWright, of the total Japanese travel market of US$90 billion in 2012, US$29 billion of that is online. And of the projected APAC online travel market of $70.6 billion in 2012, Japan accounts for 45%, followed by Australia/New Zealand 17%, China 11%, India 10%, South Korea 7% and the rest of APAC, 10%.

It also sits within a vast travel market that’s transforming as a set of factors converge to create a North Asia full of promise and possibilities for those keen to explore new frontiers.

And there are many of those as a wave of innovation and entrepreneurship sweeps through Japan and South Korea with more players entering travel, hoping to carve out profitable niches in an industry that remains dominated by traditional giants.

At the same time, low cost carriers are making their presence felt in the region, creating new travellers and changing their behaviour. All this while the mobile phenomenon continues to sweep through some of the world’s most connected populations.

It is against this background of a fast-growing and rapidly-changing region that WIT will hold its third conference in Japan. And in line with WIT’s 10th anniversary, WIT Japan 2014 will explore the “Little Big 10” trends changing travel.

Here’s our pick of the Big 10:

1. Global Scale
– global brands entering the market bring with them different perspectives and expertise. How are they changing the market? Or is the market changing them? What are the opportunities they are eyeing and what progress are they making? A session that looks at the top global brands and their North Asian story.

2. Home Power
– “it’s complicated” has always been the phrase to describe both the Japanese and South Korean markets. Home players definitely have the advantage to carve their place in the sun but that’s not to be taken for granted as technology levels the playing field. What are the big home players doing to defend their patch, grow it and perhaps even expand it beyond home ground?

3. The Challengers
– from airlines to distribution to marketing, travel is in the midst of transformation. And innovators and disruptors are entering the space, keen to challenge the status quo? Who are these new players and do they have any hope at all of breaking through entrenched systems such as those that exist in Japan and South Korea.

4. Inbound Boom
– relaxed visa regulations are making it easier for travellers from nearby countries to visit Japan on a whim. Which markets are growing and what efforts are being made to ensure Japan is as visitor-friendly as possible for these new travellers?

5. Outbound Flux
– Japan and Korea are two of Asia’s most matured outbound markets. How are they evolving, what new customer segments are emerging and how is the industry adapting?

6. Low Cost Effect
– as more low cost airlines enter Japan and South Korea, how are travel patterns changing, and what new infrastructure is being built to cater to these new travellers being created by the low cost effect?

7. SocialVerse
– we know social is different in Japan and Korea, but how different and what does this mean to travel marketers?

8. Gone Mobile
– as customers migrate to smartphones and mobile Internet, what impact is this having on business models and who’s doing magic stuff on mobile?

9. Channel Mash-up
– it’s no longer just about channel shifts but as channels get mashed up, how do providers mix and match their distribution channels to ensure maximum yields and profitability?

10. The Wild Card
– we’re leaving the last one open because as we know, there’s always that wild card out there. The unexpected that makes our industry so exciting.


WIT JAPAN BOOTCAMP

WIT Japan 2014 will include a WIT Bootcamp to be held the day before, May 15, where aspiring entrepreneurs will have the opportunity to be heard and coached by our panel of mentors and investors to prepare them for their 5-minute pitch at the WIT Start-Up Pitch on May 16.

Venue: Venture Republic HQ, Izumi Nishiazabu Building 4-3-11, 
Nishi-Azabu, Minato-ku Tokyo


Who should attend WIT Japan:

• Travel and tourism companies planning to incorporate technology into their offerings or enhance their online tools
• Online and offline travel agencies, tour operators and wholesalers
• Travel integrators
• Online search engines
• Hotels
• Airlines
• Tourism boards
• Suppliers of online and mobile travel programmes and applications
• Print, broadcast and online media
• Travel and tourism professionals from outside the region, who want to learn about Japanese travel and its opportunities
• Students, working professionals and entrepreneurs looking for careers or start-up opportunities in the travel and tourism industry

About WIT

WIT was launched in 2005 to create a new marketplace around the Internet and how it had and would change travel in Asia Pacific. It wanted to focus thought, ideas and inspiration around the fastest growing and changing segment of travel. Over the years, it’s grown not only in numbers, but in quality of attendance and speakers. It attracts top global and regional speakers in online travel distribution and has become the event for the who’s who in online travel technology, distribution and marketing.


<Programme> ** Programme is subject to change
http://www.webintravel.com/content.php?c=310&desc=WIT+Japan+2014

May 15, WIT Japan Bootcamp
Venue: Venture Republic HQ, Izumi Nishiazabu Building 4-3-11, 
Nishi-Azabu, Minato-ku Tokyo

14.30-17.30
Coaching and Pitching Session for Start-Ups
Up to three finalists will be selected to pitch at the WIT Japan Conference, May 16

18.30-20.30 Cocktails


May 16, WIT Japan
Venue: Hotel Nikko, Tokyo


08.15-09.00   Registration

09.00-09.20   Opening

09.20-09.35   “Little Big 10” WIT Lecture #1

09.35-11.00
Trend #1: Global Scale:
Global brands entering the market bring with them different perspectives and expertise. How are they changing the market? Or is the market changing them? What are the opportunities they are eyeing and what progress are they making? A session that looks at the top global brands and their North Asian story.

Trend #2: Home Power:
“it’s complicated” has always been the phrase to describe both the Japanese and South Korean markets. Home players definitely have the advantage to carve their place in the sun but that’s not to be taken for granted as technology levels the playing field. What are the big home players doing to defend their patch, grow it and perhaps even expand it beyond home ground?

11.00-11.30   Break

11.30-11.45  “Little Big 10” WIT Lecture #2: What Does It Take To Be Different, To Be A Challenger?

11.45-12.15  Trend #3, The Challengers, Part 1
From airlines to distribution to marketing, travel is in the midst of transformation. And innovators and disruptors are entering the space, keen to challenge the status quo? Who are these new players and do they have any hope at all of breaking through entrenched systems such as those that exist in Japan and South Korea?

12.15-13.00  Trend #4: Inbound Boom
Relaxed visa regulations are making it easier for travellers from nearby countries to visit Japan on a whim. Which markets are growing and what efforts are being made to ensure Japan is as visitor-friendly as possible for these new travellers?

13.00-14.00   Lunch

14.00-14.40
  Trend #5: Outbound Flux
Japan and Korea are two of Asia’s most matured outbound markets. How are they evolving, what new customer segments are emerging and how is the industry adapting?

14.40-15.30   Trend #6 Low Cost Effect
As more low cost airlines enter Japan and South Korea, how are travel patterns changing, and what new infrastructure is being built to cater to these new travellers being created by the low cost effect?

15.30-16.00   Trend #7 SocialVerse
We know social is different in Japan and Korea, but how different and what does this mean to travel marketers?

16.00-16.30   Break

16.30-17.00   Trend #8 Gone Mobile
As customers migrate to smartphones and mobile Internet, what impact is this having on business models and who’s doing magic stuff on mobile?

17.00-17.40   Trend #9 Channel Mash-up
It’s no longer just about channel shifts but as channels get mashed up, how do hotel providers mix and match their distribution channels to ensure maximum yields and profitability?

17.40-18.00  The WIT Japan Start-Up Pitch Final

18.00-18.15   Trend #10: The Wild Card - The Closing “Little Big 10” WIT Lecture


18.15-18.45   Closing & announcement of the WIT Japan 2014 Start-Up Pitch winner

19.00-      The WIT Japan Closing Party



A Full WIT Japan ticket includes:
• Entry to the Bootcamp and Main Conference
• All social events related to WIT Japan

<Conference Registration Fee>
Register by March 31, 2014: USD 380.00

Register by April 30, 2014: USD 480.00
Register from May 1, 2014: USD 580.00
http://www.webintravel.com/content.php?c=310&desc=WIT+Japan+2014
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  • イベント詳細情報を更新しました。 Diff 2014-03-03 10:01:48
Fri May 16, 2014
9:00 AM - 9:00 PM JST
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Venue
Tickets
【Early Bird】 by March 31, 2014 $380.00
【Early Bird】 by April 30, 2014 $480.00
From May 1, 2014 $580.00
Venue Address
1-9-1 Daiba, Minato-ku, TOKYO Japan
Organizer
WIT JAPAN
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